Mihoyo

Genshin Impact and Honkai Star Rail merchandise from the studio that turned free-to-play mobile games into global phenomena. MiHoYo's officially licensed collectibles focus on acrylic figures, keychains, and decorative ornaments featuring the characters gacha players spend hundreds pulling for.

Acrylic Figures and Standees

Desktop acrylic figures dominate this collection, with characters rendered in official artwork and mounted on display stands. Honkai Star Rail's Path series organizes figures by character gameplay roles—Destruction, Abundance, Nihility, Harmony—so collectors can group their favorites by team comps. Blade, Sparkle, Black Swan, and Gallagher appear in dynamic poses that capture their in-game aesthetics.

Genshin Impact's Mondstadt Theme Series brings Mona and other early-game favorites into physical form using the game's signature art style. These work as desk decorations or shelf displays without taking up the space of full statues.

Light Cone Ornaments and Keychains

Honkai Star Rail's Light Cone collectibles recreate the game's equipment system as glittery acrylic ornaments. Blade's "The Unreachable Side," Black Swan's "Reforged Remembrance," and Argenti's "An Instant Before A Gaze" translate signature Light Cone art into hangable decor that fans recognize instantly.

Countdown Departure keychains featuring Dan Heng, March 7th, Himeko, and Jing Yuan with glitter finishes let players rep their mains on backpacks, wallets, or key rings. The glitter coating catches light like the game's gacha pull animations.

Why MiHoYo Merch Sells

Genshin Impact and Honkai Star Rail hook players with gorgeous character designs, then monetize that attachment through limited banners. Players who spend months saving primogems or stellar jade for a character naturally want physical merch to celebrate finally pulling them. MiHoYo capitalizes on this by releasing official collectibles timed with character banners and story updates.

The games' global reach means fans exist everywhere, not just Japan or China. Western players who'd never buy anime figures will drop cash on Genshin or Star Rail merch because they're emotionally invested from hundreds of gameplay hours.

What to Expect

Acrylic figures stand between 14-25cm depending on the series, with detachable display bases. Light Cone ornaments range from 9-15cm and include strings for hanging. Keychains hover around 9cm with glitter coatings and metal clasps.

Character selection leans toward meta units and fan favorites. Blade, Sparkle, and Jing Yuan get merch because they're powerful in-game and popular in fan art. Genshin's Mondstadt series focuses on early characters that veterans remember fondly.

Official MiHoYo merch doesn't restock often. When characters rotate out of limited banners, their associated merchandise disappears too. Collectors who miss initial releases end up paying markup on resale markets.

FAQs

Are these official MiHoYo products?
Yes, all items carry official HoYoverse licensing. Bootleg acrylic figures exist but use stolen fan art—these use official game assets.

Do I need to play the games to enjoy the merch?
Not required, but the designs make more sense if you know the characters. Light Cone ornaments reference in-game equipment that non-players won't recognize.

Why are some characters missing?
MiHoYo rotates merchandise based on banner schedules and story relevance. Characters without recent rate-ups or story appearances get less merch priority.

Will Genshin get more merch?
Genshin's older than Star Rail, so its merch pipeline slowed as the company shifted focus to the newer game. Expect Star Rail to dominate new releases for now.