Hasbro

Hasbro makes Marvel Legends (6-inch Marvel figures), Star Wars Black Series, Transformers, and G.I. Joe. Around 280 products ranging from mass-market action figures to HasLab crowdfunded premium pieces that cost hundreds. They're the toy giant behind most major licenses.

Started as a toy company in the '40s, Hasbro evolved into the license powerhouse. They secured Marvel, Star Wars, Transformers—basically printing money through plastic. The collector-focused lines (Marvel Legends, Black Series) launched in the 2000s, targeting adult fans with premium detail at affordable prices.

Marvel Legends

6-inch Marvel figures with 30+ points of articulation, alternate hands, accessories, and Build-a-Figure parts. Waves release every few months covering MCU characters, comic classics, and deep-cut favorites. Price sits around €25-30 per figure.

Build-a-Figure program includes one piece with each figure in a wave. Collect all 6-8 figures, combine the parts, build a larger character (Apocalypse, Sentinel, Giant-Man). It's addictive and expensive if you want the BAF but only care about two figures in the wave.

Deluxe releases bring larger characters or extra accessories at €35-45. HasLab crowdfunds massive projects—Sentinel, Galactus—at €300-500 for collectors who want museum centerpieces.

Star Wars Black Series

6-inch Star Wars figures covering original trilogy, prequels, sequels, and Disney+ shows. Mandalorian content dominated recent waves. Clone troopers, Stormtrooper variants, main characters across all eras.

Vintage Collection brings 3.75-inch figures in retro packaging for collectors who prefer classic scale. Black Series focuses on detail and articulation for modern collectors.

Transformers

Studio Series recreates movie transformers at various scales. Generations focuses on G1 cartoon accuracy. Masterpiece line brings premium versions with die-cast parts and extreme transformation complexity at €150-300.

FAQs

What's a Build-a-Figure?
Each figure in a wave includes one piece of a larger character. Collect the full wave, combine parts, build the bonus figure. It's Hasbro's way of selling full waves to completionists.

Do Marvel Legends hold value?
Some exclusives appreciate. Most standard releases stay near retail. BAF parts sometimes sell for more than retail if people want to complete without buying the full wave.

What's HasLab?
Crowdfunding platform for premium projects. Hasbro sets a funding goal (usually 8,000-15,000 backers). If it hits the goal, the project gets manufactured. Recent examples: Galactus, Sentinel, Razor Crest.

Are these officially licensed?
Yes. Hasbro holds exclusive rights to Marvel and Star Wars action figures under 12 inches. Everything's officially licensed.